PRODUCT DESIGNER
PRODUCT DESIGNER
Kelly Luck
Kelly Luck
Has a superpower in pattern recognition and transforming complex information into creative solutions.
Has a superpower in pattern recognition and transforming complex information into creative solutions.
Selected Work
Expedia's Travel Search
Expedia Group • B2B2C
Expedia Group offers customers a variety of products for their travel needs, including hotel rooms, flights, car rentals, cruise trips, and activities. Customer needs and travel behaviors are transitioning towards more flexible bookings, with undated searches and openness to destination inspirations.
I designed an AI concierge trip search experience that introduces open-ended search for a more conversational experience. This approach enhances cross-selling of products and yields more personalized results.
Year
2023
Skills
Product Strategy
Interaction Design
Design System
Research
Generative AI
Retirement Account Management
AIG • Fintech
AIG's retirement account platform provides users with a comprehensive view of their financial health, allowing them to easily check balances, manage contributions, and track transactions. The platform had not been updated since 2007 and was failing to meet user needs.
I led the redesign of the main navigation, account management, and transaction tracking features. These improvements directly impacted over a million users, resulting in a 3% increase in task completion and reduced call center volume.
Year
2018–2021
Skills
Interaction Design
Prototyping
Responsive Design
Inclusive Design
Information Hierarchy
Custom Embroidered Store
amp'd collective • E-commerce
amp'd Collective is an e-commerce platform that empowers emerging artists by offering them a unique opportunity to promote their work through custom embroidered apparel. All artists who collaborate with the brand receive a share of the profits from each item sold featuring their designs.
As the sole product designer, I spearheaded the redesign of amp'd Collective's e-commerce website. The updated platform effectively conveyed the brand's mission and showcased the authentic work of all collaborating artists, leading to a doubling of the purchase conversion rate and a 30% increase in time spent on the site.
Year
2020–2021
Skills
User Research
Stakeholder Alignment
Branding
Visual Design
Information Hierarchy
Side projects.
Honing my design chops.
2024
2024
Digital Tipping
Digital Tipping
Creating comfort and clarity for customers towards tipping at short-service restaurants.
Creating comfort and clarity for customers towards tipping at short-service restaurants.
Skills
Skills
User Research
Interaction Design
User Research
Interaction Design
2019
2019
Foster Donation
Foster Donation
Empowering foster caregivers to understand their impact and give back to shelter animals.
Empowering foster caregivers to understand their impact and give back to shelter animals.
Skills
Skills
Visual Design
Prototyping
Visual Design
Prototyping
Selected Work
Expedia's Travel Search
Expedia Group • B2B2C
Expedia Group offers customers a variety of products for their travel needs, including hotel rooms, flights, car rentals, cruise trips, and activities. Customer needs and travel behaviors are transitioning towards more flexible bookings, with undated searches and openness to destination inspirations.
I designed an AI concierge trip search experience that introduces open-ended search for a more conversational experience. This approach enhances cross-selling of products and yields more personalized results.
Year
2023
Skills
Product Strategy
Interaction Design
Design System
Research
Generative AI
Retirement Account Management
AIG • Fintech
AIG's retirement account platform provides users with a comprehensive view of their financial health, allowing them to easily check balances, manage contributions, and track transactions. The platform had not been updated since 2007 and was failing to meet user needs.
I led the redesign of the main navigation, account management, and transaction tracking features. These improvements directly impacted over a million users, resulting in a 3% increase in task completion and reduced call center volume.
Year
2018–2021
Skills
Interaction Design
Prototyping
Responsive Design
Inclusive Design
Information Hierarchy
Custom Embroidered Store
amp'd collective • E-commerce
amp'd Collective is an e-commerce platform that empowers emerging artists by offering them a unique opportunity to promote their work through custom embroidered apparel. All artists who collaborate with the brand receive a share of the profits from each item sold featuring their designs.
As the sole product designer, I spearheaded the redesign of amp'd Collective's e-commerce website. The updated platform effectively conveyed the brand's mission and showcased the authentic work of all collaborating artists, leading to a doubling of the purchase conversion rate and a 30% increase in time spent on the site.
Year
2020–2021
Skills
User Research
Stakeholder Alignment
Branding
Visual Design
Information Hierarchy
Side projects.
Honing my design chops.
2024
Digital Tipping
Creating comfort and clarity for customers towards tipping at short-service restaurants.
Skills
User Research
Interaction Design
2019
Foster Donation
Empowering foster caregivers to understand their impact and give back to shelter animals.
Skills
Visual Design
Prototyping
Want to see more work?
No worries at all.
Let's hear it from the others.
Let's hear it from the others.
Here are kind words from collaborators.
Here are kind words from collaborators.
A Do-er
A Do-er
Kelly took ownership and continually moved the work forward with minimal oversight, working independently with different stakeholders to ensure she understood the business. She brings a lot of value for any organization who needs a do-er!
Kelly took ownership and continually moved the work forward with minimal oversight, working independently with different stakeholders to ensure she understood the business. She brings a lot of value for any organization who needs a do-er!
Diana Turner
Diana Turner
Former Design Director at Expedia Group
Former Design Director at Expedia Group
Analytical & Creative
Analytical & Creative
While having a strong, detailed left-brained approach to process, her creativity and visual design instincts also shine in my experiences with her. From the first meeting I had with Kelly, I knew she had all the right ingredients and instinct to be an impactful user
experience designer.
While having a strong, detailed left-brained approach to process, her creativity and visual design instincts also shine in my experiences with her. From the first meeting I had with Kelly, I knew she had all the right ingredients and instinct to be an impactful user
experience designer.
Luana Ramcharran
Luana Ramcharran
Former Design Director at AIG
Former Design Director at AIG
Data-Driven Designer
Data-Driven Designer
Through her keen eye for product improvements, Kelly was able to collaborate with our Product team on a revised purchasing platform which doubled our conversion rates. Kelly has strong potential to be a young leader in the product space.
Through her keen eye for product improvements, Kelly was able to collaborate with our Product team on a revised purchasing platform which doubled our conversion rates. Kelly has strong potential to be a young leader in the product space.
Alan Lam
Alan Lam
Founder of amp'd collective
Founder of amp'd collective
Impactful Leader
Impactful Leader
I have been highly impressed by Kelly’s hard work, leadership capability, and extreme motivation toward successful outcomes. She is an absolute joy to talk to and work with. Her genuineness and passion carries beyond her work into who she is as a person.
I have been highly impressed by Kelly’s hard work, leadership capability, and extreme motivation toward successful outcomes. She is an absolute joy to talk to and work with. Her genuineness and passion carries beyond her work into who she is as a person.
Dominic Ngyuen
Dominic Ngyuen
Founder of Yumaroo
Founder of Yumaroo
© 2024 Designed with ❤️ and 🧋 by Kelly Luck
© 2024 Designed with ❤️ and 🧋 by Kelly Luck
© 2024 Designed with ❤️ and 🧋 by Kelly Luck